What they do. Amplitude helps businesses “understand how digital products drive their business. We power the teams behind many of the most-beloved digital products to make the right bets, drive innovation, and maximize business outcomes.” They were a Y-Combinator company.
Upselling is done by expanding use cases. “Our customers typically look to use our platform for an initial business use case they have identified, such as analytics on a digital product. As our customers experience the value of our platform in helping to drive business outcomes in that initial use case, they frequently expand that initial use case, expand into new use cases, and expand into additional products.”
One year subscriptions, but payments are flexible. “Substantially all of our customer contracts have a subscription period of one year or longer. In 2020, we billed a majority of these contracts annually in advance with the remainder billed monthly, quarterly, or semi-annually.”
Land and expand is key to the business. “Our land-and-expand business model is powered by the ease of use, rapid time to value, and broad applicability of our platform to provide actionable insights in real time to numerous teams across an organization.”