Ecommerce on median generates a profit. The median operating income and free cash flow at the time of exit was $4.1mm. This makes sense: because ecommerce revenues are less predictable and not contracted recurring revenue, these businesses generally need to be profitable, especially on a transaction level.
SaaS is highly unprofitable. With median operating income and free cash flow of -$20mm and -$7mm, SaaS businesses can get away with unprofitability at the time of exit because their revenue is contracted and recurring. In fact, 51 out of the 63 companies listed were unprofitable and 42 didn’t generate positive free cash flow. Because investors love the recurring revenue model, so long as you’re growing cash efficiently, you can get away with unprofitability as a SaaS business.
Social media is a mixed bag. Facebook and Linkedin which are bellwether social media properties were profitable at the time of exit, while Twitter and Snapchat were not. Twitter and Snapchat had fantastic growth at the time of IPO though, hence they had successful IPO’s. Fast growth can overcome burn, within reason.
Marketplaces are unprofitable. Surprisingly marketplaces like Redfin and Groupon are unprofitable at the time of IPO. We define marketplaces as those businesses that are two sided, have two sets of customers, or don’t own the inventory they sell. Note however, on a free cash flow basis, they’re positive with $2.5mm of free cash flow on median. The largest burners are the car sharing companies: Uber has operating loss -$3bln and free cash flow loss of -$2bln. Lyft is at -$977mm and -$349mm respectively.
Ad Based and Subscription businesses light cash on fire. No one in either space except OpenTable was profitable at exit. Note only OpenTable and Spotify generated cash at the time they went public. Spotify’s IPO was actually just a secondary offering and didn’t include the issuance of any new shares — they didn’t need the cash.
Hardware, like ecommerce has to be profitable. The hardware companies we looked at were profitable across the board and only one didn’t generate free cash flow. Again similar to ecommerce companies, they need to be profitable given the one time nature of the sale, especially for bigger ticket products.
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