Venture capitalists receive lots of newsletters. Some are excellent. Many get deleted after three seconds. If you’re going to send updates to investors, here’s what separates the ones that stand out from the ones that get buried:
1. Keep it short.
Founders are busy. So are VCs. A wall of text won’t get read — it’ll get skipped. Concise, scannable updates perform far better than long essays. Bullet points beat paragraphs. Always.
2. Remind the reader who you are.
It’s easy to forget what a company does if we haven’t talked in six months. Open with one or two crisp sentences that reorient the reader. You’re not pitching — just resetting context.
3. Use numbers.
Quantitative updates carry weight. Highlight traction: ARR, growth rate, retention, customer count — whatever metrics show real momentum. Don’t be vague; be precise.
4. Add graphics.
Visuals help your newsletter pop. A chart showing MRR growth or a clean customer logo slide beats blocks of text. Even a clever meme can humanize your brand and make your update more memorable.
5. If you have an ask, make it specific.
What do you want from your investor audience? Make the ask specific and relevant: introductions to lenders or investment bankers, referrals to key hires, meetings in a city you’re visiting. Don’t ask for customer intros — most VCs won’t have them or won’t give them.
A good newsletter makes it easy to stay in your corner. Make it short, sharp, and actionable — and you’ll stay top of mind.
Thank you for your readership. See more blogs and SaaS data at blossomstreetventures.com. Email the author at sammy@blossomstreetventures.com.
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