Klaviyo. “We have seen great success in these international markets, as sales outside of Americas represented 29.3% of our revenue in the year ended December 31, 2022 and 30.7% of our revenue in the six months ended June 30, 2023.”
Hashicorp. “For fiscal 2021 and the nine months ended October 31, 2021, 25% and 27% of our revenue, respectively, was generated by customers outside of the United States.”
Braze. “For each of the fiscal year ended January 31, 2021 and the six months ended July 31, 2021, approximately 40% of our revenue was generated outside of the United States”
NerdWallet. “We expanded our guidance to the UK with our recent acquisition of Know Your Money (KYM), we also expanded organically into Canada during the third quarter of 2021, and have further plans to expand internationally.”
Freshworks. “During the year ended December 31, 2020, 45%, 40%, and 15% of our revenue was derived from customers in North America; Europe, Middle East and Africa; and the rest of the world, respectively. based on our internal data and analysis, we estimate the annual potential market opportunity for our products to be $77 billion.”
In summary, international markets matter and may be a nice growth unlock for your existing product.
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