Venture capital firms get a lot of email updates from softwarecompanies. Here is how to make yoursstand out.
Keepit short. If youremail requires lots of scrolling or is particularly dense, it’s likely to getarchived quickly. Everyone is busy sokeep it quick and write like a CEO. Ifyou have to hit page down three times to read the whole thing, it may be toolong.
Openwith a refresher. Becauseinvestors receive many update emails from startups either quarterly or evenmonthly, open with two sentences on what you do and include a link to yourwebsite.
Providethe numbers. Next,bullet out some data. The most importantare ARR, YOY growth, NDR and GDR. Themore data you can provide, the better. Do you have a chart you can put next to the data of ARR? If so, dothat.
Thequalitative. Provide3 sentences on what you’re seeing in the business, how you did, and yourgeneral outlook. If you’re raising soon,include that.
Theask. Ask for something. The easiest for most VC to fulfill are introsto talent or even advice. Investors lovegiving advice and feel engaged when you ask.
Remember the goal of the email update is to stay fresh enough to theinvestor so that when you are raising capital, they’ll remember you. The secondary goal is to get something thatcould help you now (that’s what ‘The ask’ is for). Keep it short, impactful, and you’ll not onlystay fresh but also come across as thoughtful and efficient. It’s a good look.
Thank you for your readership. Seemore blogs and SaaS data at blossomstreetventures.com. Email the author atsammy@blossomstreetventures.com.
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